Why The Financial Industry Needs More Women Advisors

insite2013I was fortunate to be invited to the Pershing INSITE 2013 conference for financial advisors June 5-7 at the Westin Diplomat Hotel in Hollywood, Florida. These conferences are always great opportunities to confer with colleagues, explore new practice management techniques, and hear the latest thinking on cutting-edge investment solutions.

The biggest disappointment? Former Secretary of State and U.S. Senator from New York, Hillary Rodham Clinton, was scheduled to speak June 5, but bowed out as she was called away at the last moment  to deliver the eulogy at the memorial service for Senator Frank Lautenberg.

Still, I was able to participate in useful investment sessions on building portfolios in a low interest rate environment, alternative investments, and trends in equity markets. Pershing also had sessions focusing on the growing power of women as financial consumers, and the need for more women financial advisors.  Here’s an interesting excerpt from a conversation with one of Pershing’s top executives Kim Dellarocca:

“Women yield tremendous economic power.  They make up 2/3 of the workforce, and as they become more wealthy they want to work with a financial advisor.  70% of women say they want to work with a woman financial advisor, but there are simply not enough.  Women want to work with a woman financial advisor because there is  recognition that they “get” them, they take time to listen better and relate.”

Kim Dellarocca, Head of Practice Management, Pershing/BNY Mellon, as interviewed at the conference by Financial Planning – Advisor TV, June 5, 2013

About Mari Adam

Mari Adam, Certified Financial Planner™ and President of Adam Financial Associates Inc, has been helping individuals and families chart their financial futures for over twenty-five years. Have a question about your financial situation? Ask Mari!

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