“The fact the Coca-Cola Co. split its stock last week for the 11th time in its history is a testament to how huge the beverage company has become.
One of the original $40 shares would be valued at $10.3 million today. In its expansion, the iconic American brand has increasingly looked abroad, selling just a fifth of its 1.8 billion daily servings at home today.
Coke’s resiliency lies in it being a true multinational, one that still is aiming to double sales this decade, … (T)here are only two countries in which it is unavailable, North Korea and Cuba.”
Spencer Jakab, Ahead of the Tape, The Wall Street Journal, July 17, 2012, Coca-Cola’s Currency Is Its Resilience