Quote of the Week: When Is a Financial Planner Really a Financial Planner?

(Photo/Scott Graham on Unsplash)

“The financial advice industry has 212 reasons to be confused. That’s the bewildering number of professional designations advisors use to indicate their expertise in every money issue under the sun, from retirement planning and college savings to insurance and investment funds. The alphabet soup is mystifying for investors. It’s baffling for advisors. And it’s getting worse.”

Lynnley Browning, “What is a financial planner, Financial Planning magazine, May 4, 2021

The Takeaway:
Why is there so much confusion? As Browning explains in her article, “anyone can call themselves a ‘financial planner’ or ‘wealth advisor.’ That’s why it’s important to make sure your advisor has the right credentials and designations.

The CERTIFIED FINANCIAL PLANNER  designation is still the gold standard of financial planning. Your CFP® professional is a fiduciary who is required to put your interests first. The CFP® study program normally takes one to two years to complete. Candidates need to pass a comprehensive exam and fulfill the education, ethics and experience components – including at least 6,000 hours of professional experience related to financial planning or 4,000 hours of apprenticeship experience – to become a newly minted CFP.®

To learn more about why you should choose a CERTIFIED FINANCIAL PLANNER™ Professional and understand what they can do for you, click here.


Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the CFP® certification mark, the CERTIFIED FINANCIAL PLANNER™ certification mark, and the CFP® certification mark (with plaque design) logo in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.


About Mari Adam

Mari Adam, Certified Financial Planner™ has been helping individuals and families chart their financial futures for over twenty-five years. Have a question about your financial situation? Ask Mari!

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